Current:Home > Stocks'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back -Zenith Profit Hub
'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back
View
Date:2025-04-15 01:36:26
Shrimp lovers will notice a key item missing from Red Lobster's new menu.
In an interview with TODAY that aired Monday, CEO Damola Adamolekun announced that the seafood chain's revamped menu will include nine new items from a lobster bisque to bacon-wrapped sea scallops. However, he confirmed that the $20 endless shrimp deal has ended permanently.
"Relevant, compelling and exciting is what we want Red Lobster to be for the future, and so we’re working on that now," Adamolekun told TODAY.
Last year the seafood chain made all-you-can-eat shrimp a permanent menu item after two decades of offering it for a limited time. The decision, made by former Red Lobster CEO Paul Kenny, cost $11 million and saddled the company "with burdensome supply obligations" subsequent CEO Jonathan Tibus said in a May bankruptcy filing.
While teasing the possibility of the controversial item's return, current CEO Adamolekun decided against it, explaining that it's "because I know how to do math."
What are the new items?
Red Lobster's revamped menu includes nine new items, which have not all been revealed, Adamolekun said.
He teased following nine items:
- Hush puppies
- Bacon-wrapped sea scallops
- Lobster bisque
- Lobster pappardelle pasta
- Grilled mahi
- Parmesan-crusted chicken
"I expect a stampede into our restaurants because we’re bringing back the hush puppies," Adamolekun said, referring the item discontinued in recent years. "I stopped going to Red Lobster because they stopped the hush puppies. Since I was in college I love the hush puppies. I’m glad they’re back."
What has Red Lobster CEO previously said about ‘endless shrimp’?
Adamolekun has "always felt dubious" about the seafood chain’s decision to offer a $20 endless shrimp deal to its customers, sharing in an October interview with CNN that shrimp was a “very expensive product to give away endlessly.”
Red Lobster decided to make the deal a permanent offering last year, nearly 20 years after they only served it seasonally and for a limited time. The decision, according to Adamolekun, caused “chaos” at locations nationwide.
"You stress out the kitchen. You stress out the servers. You stress out the host. People can’t get a table," Adamolekun told CNN.
Adamolekun said in October he would consider bringing the deal back but made no promises, citing profit concerns.
“I never want to say never, but certainly not the way that it was done," he added. "We won’t have it in a way that’s losing money in that fashion and isn’t managed."
Who is the new CEO of Red Lobster
Damola Adamolekun was brought on to be the new Red Lobster CEO in August.
The Nigeria native joins the company after previous corporate experience as P.F. Chang’s CEO and Chief Strategy Officer, as well as partner at the New York investment firm Paulson & Co.
Contributing: Jonathan Limehouse and Amaris Encinas
veryGood! (89651)
Related
- Whoopi Goldberg is delightfully vile as Miss Hannigan in ‘Annie’ stage return
- Brittni Mason had no idea she was eligible for Paralympics. Now she's chasing gold
- Typhoon lashes Japan with torrential rain and strong winds on a slow crawl north
- Deadpool Killer Wade Wilson Gets Another Sentence for Drug Trafficking After Death Penalty for Murders
- Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
- Jury deliberates in first criminal trial linked to New Hampshire youth center abuse
- Retired FBI agent identified as man killed in shooting at high school in El Paso, Texas
- Love Is Blind UK Star Reveals 5 Couples Got Engaged Off-Camera
- John Galliano out at Maison Margiela, capping year of fashion designer musical chairs
- NASA's Webb telescope spots 6 rogue planets: What it says about star, planet formation
Ranking
- The city of Chicago is ordered to pay nearly $80M for a police chase that killed a 10
- Megan Thee Stallion Seemingly Confirms Romance With NBA Star Torrey Craig
- 'I probably put my foot in my mouth': Zac Taylor comments on Ja'Marr Chase availability
- Investigators say dispatching errors led to Union Pacific train crash that killed 2 workers
- Military service academies see drop in reported sexual assaults after alarming surge
- Loran Cole executed in murder of Florida State University student whose sister was raped
- Loran Cole executed in murder of Florida State University student whose sister was raped
- New Details Emerge on Artem Chigvintsev's Domestic Violence Arrest
Recommendation
At site of suspected mass killings, Syrians recall horrors, hope for answers
Tropical systems Gilma and Hector have weakened but still pose threat to Hawaii
Fix toilets, grow plants, call home: Stuck astronauts have 'constant to-do list'
Apple announces date for 2024 event: iPhone 16, new Watches and more expected to be unveiled
Nearly half of US teens are online ‘constantly,’ Pew report finds
One Tech Tip: How to get the most life out of your device
Ohio regulators: Marijuana sellers can’t give out food from ice cream truck
Judge allows bond for fired Florida deputy in fatal shooting of Black airman